PATTERN STRATEGY
For some businesses, marketing is not even a consideration – but it should be. Whether you’re unsure of the benefits that marketing activity can provide for a B2B organisation, or you’re ready to take your first steps, I can offer an outsourced marketing solution that delivers results.
My three-step pattern strategy process includes:
Step 01
Insight
- Fully understanding your sector, your customers and their needs as well as their routes to you.
- A comprehensive audit of your organisation including business goals, brand, past marketing activity (if any), resources and budget.
Step 02
Strategic planning
- Establishing what your unique selling point is, what sets you off from your competition and why. In strategic terms – identifying your value proposition
- Identifying the key messages your business promotes
- Choosing the correct ways and means to communicate with your existing and potential customers. In other words, establishing the most effective marketing channels to reach them
- Defining what success looks like – and how we will measure it
Step 03
Implementation
- Developing an effective marketing plan in line with research, considerations and budget
- Making use of all relevant channels including digital marketing, PR, direct marketing, promotional activity and events. Preparing the right mix of these for your need and current situation – not every marketing tool is suitable for every scenario. I will make sure the ones proposed
are right for you. - Applying my own experience of campaign marketing to help find you the right partners
SIMPLY PUT
You will have a plan that will include recommendations and actions in the relevant areas of marketing that will set your business on the map of your industry.
These may include:
- Branding
- Direct marketing
- Digital marketing
- Content creation – articles in the press and online
- Promotion plan
- Event plan
- Social media plan
- Budget
- Timescale
Want to know more?
Have a different challenge?
As an independent consultant offering outsourced marketing solutions for B2B organisations, all my services are flexible and can be tailored to suit individual requirements.
To speak more about your specific needs, or to learn more about any of the services listed above, get in touch today.