PATTERN BLOG
How to care for your brand and its value
There is a lot of misconception when it comes to brand and its value. Many people will mix "brand" with the term "product". But there is a big difference, and it is vital to know what it is and how it applies to your business. 

Marketing efficiency and where to find it
Many people believe that when it comes to marketing, it is hard to measure its effectiveness and impact on the business. There is nothing further from the truth, especially now, in the era of digitalisation. There are a few things that might be harder to measure, e.g. brand awareness, but in general, we can quite easily assess the effectiveness of marketing activities and efforts.Â
What is the future of exhibitions and events?
It is surprising how quickly and easily something we take for granted can change entirely in a matter of a few months. Yes, I am referring to physical events and trade shows. At the beginning of 2020, we wouldn’t have suspected that the primary source of our leads...
Marketing in times of crisis
Many of us experience ups and downs in the economic conditions, business cycles and our careers. The times we are facing right now are no different. No doubt, many marketers will also admit that the marketing budget is one of the first things being cut in times of...
Marketing for the B2B sector: What is important and why?
Some will tell you it’s about having a good website, others might focus on creating valuable content for your customers. What about PR, PCC, SEO or social media presence? Which one of these actually the most important – and where should you start with B2B marketing?
Why marketing is a supportive role to sales
Read why I think marketing is a supportive role to sales. I know it might be a controversial statement but I think it is worth considering.
B2B marketing: Is the sector switched on?
is the B2B sector really embracing marketing? Are B2B organisations giving marketing the focus and investment it deserves? Or is it seen as an add-on or even a necessary evil?