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Marketing in times of crisis

Marketing in times of crisis

Many of us experience ups and downs in the economic conditions, business cycles and our careers. The times we are facing right now are no different. No doubt, many marketers will also admit that the marketing budget is one of the first things being cut in times of...
B2B marketing: Is the sector switched on?

B2B marketing: Is the sector switched on?

For the last few years, I have been considering the question; is the B2B sector really embracing marketing? Are B2B organisations giving marketing the focus and investment it deserves? Or is it seen as an add-on or even a necessary evil? From my own experience of...