by Maja D Foster | Oct 7, 2020 | Marketing, B2B Marketing
Many of us experience ups and downs in the economic conditions, business cycles and our careers. The times we are facing right now are no different. No doubt, many marketers will also admit that the marketing budget is one of the first things being cut in times of...
by Maja D Foster | Aug 27, 2020 | B2B Marketing, Marketing
We all lead busy lives. Technology that was supposed to make our lives easier has, in fact, made us more accessible and with remote or home working on the rise, we can be contacted anywhere, anytime. The ‘9-5’ working day has become blurred and every hour can be a...
by Maja D Foster | Aug 16, 2020 | B2B Marketing, Marketing
I know what you’re thinking. It’s a controversial statement and I know a few of my esteemed marketing colleagues will raise an eyebrow, but this is one of the more contentious debates between sales and marketing departments worldwide. So why do I take this viewpoint?...
by Maja D Foster | May 16, 2020 | B2B Marketing
For the last few years, I have been considering the question; is the B2B sector really embracing marketing? Are B2B organisations giving marketing the focus and investment it deserves? Or is it seen as an add-on or even a necessary evil? From my own experience of...