by Maja D Foster | Oct 29, 2020 | Branding, Marketing
There is a lot of misconception when it comes to brand and its value. Many people will mix “brand” with the term “product”. But there is a big difference, and it is vital to know what it is and how it applies to your business. Brand and its...
by Maja D Foster | Oct 22, 2020 | Marketing
Many people believe that when it comes to marketing, it is hard to measure its effectiveness and impact on the business. There is nothing further from the truth, especially now, in the era of digitalisation. There are a few things that might be harder to measure, e.g....
by Maja D Foster | Oct 14, 2020 | Marketing
It is surprising how quickly and easily something we take for granted can change entirely in a matter of a few months. Yes, I am referring to physical events and trade shows. At the beginning of 2020, we wouldn’t have suspected that the primary source of our leads...
by Maja D Foster | Oct 7, 2020 | Marketing, B2B Marketing
Many of us experience ups and downs in the economic conditions, business cycles and our careers. The times we are facing right now are no different. No doubt, many marketers will also admit that the marketing budget is one of the first things being cut in times of...
by Maja D Foster | Aug 27, 2020 | B2B Marketing, Marketing
We all lead busy lives. Technology that was supposed to make our lives easier has, in fact, made us more accessible and with remote or home working on the rise, we can be contacted anywhere, anytime. The ‘9-5’ working day has become blurred and every hour can be a...
by Maja D Foster | Aug 16, 2020 | B2B Marketing, Marketing
I know what you’re thinking. It’s a controversial statement and I know a few of my esteemed marketing colleagues will raise an eyebrow, but this is one of the more contentious debates between sales and marketing departments worldwide. So why do I take this viewpoint?...
